McCann’s striking OOH campaign celebrates travel and community CrossCountry Trains, in collaboration with Global Street Art and McCann Birmingham, has unveiled The Embrace – a striking 14-metre-high mural celebrating connection and creativity in the heart of Leeds. CrossCountry Trains play a vital role in connecting the country, and the creative concept from McCann was inspired […]
A pioneering commitment to bridge the major accessibility gap in advertising Ahead of World Sight Day (9 October 2025), McCann has launched “Alt by Default” – a pioneering initiative created to close the significant accessibility gap in advertising for visually impaired audiences. With 16%* of the global population living with a visual impairment, only 10%** […]
McCann’s campaign shifts from traditional price-led messaging to build on Admiral’s customer care promise McCann’s latest campaign for Admiral Insurance, “Lost and Hound,” taps into the human truths at the heart of the industry, redefining Admiral’s approach to insurance marketing. In a sector dominated by price comparison website, the campaign uses brand-focused storytelling to engage […]
Rail enthusiasts find competition and connection in latest film by McCann Birmingham CrossCountry Trains is embracing the joy of hobbies, rivalry and human connection in its latest film, A Picture Perfect Rivalry, by McCann Birmingham. The light-hearted new campaign celebrates the simple joys of doing what you love and the bonds that can form along the way. […]
The new campaign will see breakthrough creative roll out across multiple touchpoints To mark 25 years since the global roll-out of Smirnoff ICE, the iconic product – one of the ‘OG ready-to-drinks (RTDs)’ – is today launching its first-ever global campaign across more than 20 countries worldwide. Developed in partnership with McCann New York, the […]
Bauer Academy, in partnership with McCann, is delighted to announce the launch of a new cohort of learners embarking on the Junior Advertising Creative Level 3 apprenticeship programme. This exciting initiative brings together 12 talented candidates from McCann’s offices across four UK locations: London, Manchester, Bristol, and Birmingham. Following a recent review of the Junior […]
New Managing Partner set to drive agency growth and innovation McCann Birmingham has appointed Sam Gavin as Managing Partner, where he will play a key role in driving growth and elevating creative output in the Agency’s PR practice. Sam brings with him eleven years of industry experience, having worked across a wide range of sectors in […]
The nation’s favourite carrot returns to save Christmas in new festive TV advert from Aldi The new advert will premiere at 00:01 on Monday 4th November Shoppers will be thrilled to hear that their favourite carrot, Kevin, is returning to our screens tonight (Monday 4th November). The campaign, created by McCann, opens in a festive snowy village […]
McCann’s latest campaign raises awareness of pets’ roles in helping the UK be mentally healthy Mayhew, the animal welfare charity, has launched a poignant print and outdoor campaign designed to raise awareness of the positive impact animals can have on mental health. Launched in honour of World Mental Health Day, the campaign, developed by McCann […]
Nathan Brown To Connect Audience Planning to Creativity and Growth Michelle Tang Elevated to Global Chief Growth Officer, McCann McCann Worldgroup has announced it has appointed Nathan Brown as Global Chief Audience Architect, a new role for the company, effective May 1, and elevated Michelle Tang to Global Chief Growth Officer, McCann, effective immediately. Brown […]