McCann’s AIRvive™ campaign inspires confidence through celebrating individuality McCann has unveiled a global integrated campaign for the new Remington® AIRvive™ hair styling collection, turning top hair frustrations into moments of creative expression. Inspired by global research from Remington, which found that individuals with wavy and curly hair often see frizz as their biggest challenge – […]
McCann’s campaign shifts from traditional price-led messaging to build on Admiral’s customer care promise McCann’s latest campaign for Admiral Insurance, “Lost and Hound,” taps into the human truths at the heart of the industry, redefining Admiral’s approach to insurance marketing. In a sector dominated by price comparison website, the campaign uses brand-focused storytelling to engage […]
McCann celebrates remarkable holiday experiences through multi-channel campaign Brittany Ferries has launched a bold new creative platform, ‘Uncommon Holidays’, across the UK, Ireland, France, and Spain. It celebrates the rare, quirky, and unforgettable holiday experiences that set its journeys apart. Developed by McCann Bristol, this multi-channel campaign taps into the insight that Brittany Ferries’ audience […]
VOOM Nutrition launches bold new campaign in collaboration with McCann VOOM Nutrition sets out to celebrate the power of plants in its launch campaign for POWR, its vegan sports endurance bar. Developed by leading creative agency McCann Bristol, ‘The Climb’ is a cautionary tale that follows a free climber preparing to tackle ‘the Big One’, […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – announce the Jury Chairs for the 25th edition of the awards. The Awards Programme recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to […]