The new campaign will see breakthrough creative roll out across multiple touchpoints To mark 25 years since the global roll-out of Smirnoff ICE, the iconic product – one of the ‘OG ready-to-drinks (RTDs)’ – is today launching its first-ever global campaign across more than 20 countries worldwide. Developed in partnership with McCann New York, the […]
The winners of the prestigious Outdoor Lions Awards – sponsored for the eighth consecutive year by Clear Channel Outdoor – have been announced at the Cannes Lions International Festival of Creativity. Joint Grand Prix winners were: Twitter, for their brand campaign through Twitter San Francisco, and McCann New York for State Street Global Advisors’ ‘She […]
