On the occasion of the 12th International Anti-Street Harassment Week (3-9 April 2022), McCann Paris has developed a new campaign on behalf of the Stand Up training program, developed by L’Oréal Paris in partnership with global nonprofit Right To Be (formerly Hollaback!). In this international campaign, available from April 3 on the L’Oréal Paris Instagram account, L’Oréal Paris ambassador Eva […]
A new collaboration between L’Oréal Paris and Karl Lagerfeld – pays homage to the iconic designer – with the launch of a makeup collection, Karl Lagerfeld X L’Oréal Paris. Feminine and chic with a singularly “rock n’ roll” edge, the launch campaign by McCann Paris, unites the brand’s DNA with the DNA of the visionary designer. Known […]
In response to a youth obsessed culture, where women over 50 still feel increasingly invisible, L’Oreal Paris and British Vogue have partnered to launch “The Non-Issue” issue – a publication first, jointly-created by McCann London and McCann Paris to ensure that age should no longer be an issue. “The Non-Issue” issue, which will be included […]