McCann’s “Il Fresco di Peroni” offers up the world’s first beer-serving fresco Peroni Nastro Azzurro have created a new London landmark in the heart of Covent Garden with the launch of Il Fresco di Peroni, the world’s first artwork that pours you a beer. Delivering Italian style with a twist, the campaign from McCann offers up an Italian […]
McCANN’s campaign returns to Admouth to encourage travellers to embrace life’s adventures Admiral’s “Ready for Anything” campaign deliberately flips category norms to remove the worry and put the spotlight on the best parts of travel – anticipation, excitement and discovery. Created in collaboration with McCANN Bristol, the spot builds on the brand’s long-running Admouth platform […]
McCann’s campaign takes on supermarket schemes to showcase Aldi’s loyalty to customers Aldi’s latest campaign goes after supermarket loyalty schemes to remind shoppers that low prices should be enjoyed by everyone. Not just those with a loyalty app or card. The creative from McCann Manchester shows shoppers that with Aldi you don’t need to sign […]
Meet Swifty; the spot cleaner running to take ‘Take Care of Staines’ during local elections Coinciding with the Spelthorne local elections, McCann’s latest campaign with RYOBI® is reimagining what it means to run a clean campaign focused on community action. McCann Birmingham has launched a UK-first integrated campaign for RYOBI® that reimagines a local election as a […]
“ONLY” reclaims the brand’s iconic status in the beer category Peroni Nastro Azzurro, the world’s Number 1 premium Italian lager, has launched its new global platform, “ONLY”. Created by McCann London, the platform positions the brand as a stylish, Italian icon of the beer category, defying category conventions to bring boldness and iconicity back to […]
Escapism isn’t equal: women’s unpaid labour and mental loads dominate their abilities to escape. As International Women’s Day approaches we often look at the workplace for signs of gender equality and progress, but what about our ‘free’ time? In its 2025 global study, The Truth About Escapism, McCANN’s global intelligence unit, Truth Central, explored all things […]
Creative leader with deep experience across creativity and technology will take on the role starting March 9, 2026 WMcCANN announces Rapha Borges as its new Chief Creative Officer. With more than 20 years of experience, the creative returns to the agency bringing a rare combination of creativity and technology. Throughout his career, he has earned […]
In the brand’s first TV spot for seven years, Batchelors have served up a delicious film, celebrating the lip-smacking taste of their Super Noodles pots, and launching a new “Irresistibly Batchelors” platform. The ad follows the obsessive cravings of an orchestra conductor, as he is distracted by a delicious, steaming pot of Super Noodles, being […]
McCANN expands into Manchester’s creative heart with ambitious growth plans McCANN has landed in Manchester’s cultural quarter as part of its expansion into the city centre with a new growth hub. The move into their new Bonded Warehouse office space enhances McCANN’s offerings for clients, and sees the UK’s most creatively effective agency grow beyond their historic Bonis Hall site […]
McCann helps LNER’s mascot find her voice to show the freedom of train travel LNER is continuing the story of its distinctive red-haired brand character Eleanor. In a bold new execution by McCann London, LNER takes on the frustration of motorway traffic jams, and champions the ease, comfort and freedom of long-distance train travel. Embracing […]