McCrispy is now available at McDonald’s in Sweden and as the name reveals it is a burger that is crispier than ever. The crunchy sound of the burger is something McDonald’s Sweden and their creative agency NORD DDB wanted to center the launch campaign around. Together with a composer they created a classical musical tune […]
Ever since McDonald’s created the Big Mac in 1967 the burger has had an economic index named after itself, a museum dedicated to its history and in Sweden people order a Big Mac every third second. Despite its celebrity status, Big Mac has been lacking something most icons have – an autograph! Therefore, McDonald’s Sweden […]
For the launch of McDonald’s Sweden’s new fried chicken burger, a homage streetfood culture, the restaurant chain transformed DOOH billboards into digital food trucks to let people try their new offering. To further celebrate street food culture as part of the launch of their new Crafted Chicken burger, McDonald’s Sweden converted DOOH billboards into digital […]
Approximately 4,000 families with seriously ill children stay at one of Sweden’s five Ronald McDonald Houses each year. The houses provide the families with a homelike environment while the children have close access to the care that they need. Studies show that staying at a Ronald McDonald House, and having family nearby during treatment, has a […]