TV is still relevant for digital natives, says the study by Mediaplus Strategic Insights
![TV is still relevant for digital natives, says the study by Mediaplus Strategic Insights TV is still relevant for digital natives, says the study by Mediaplus Strategic Insights](https://marcommnews.com/wp-content/uploads/2017/09/GrafikenSP_englisch_cover-701x394.jpg)
In a baseline study of attitudes to moving image entertainment among digital natives, Mediaplus Strategic Insights surveyed the role played by linear TV in comparison with Subscription Video-on-Demand (SVoD) services and illegal streaming portals. The digital natives are an especially important target group in this respect: on one hand, they are intensive media users, while […]