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Home»Posts tagged with»Meetrics

Meetrics: Ad industry losing £1bn a year as a result of ads not loading fast enough

By newsroom on October 15, 2015   Advertising, Latest, Marketing  

Meetrics: Ad industry losing £1bn a year as a result of ads not loading fast enough

Ads taking too long to load are costing the UK advertising industry the equivalent of £1bn a year, according to the latest figures released by European ad verification company Meetrics. The report by Meetrics found that around fifth of ads fail to load properly before a user has moved on, meaning they are never seen […]

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