Digital 2027 Report: One in three people globally now use Gen AI, as social media users reach 5.81 billion

Digital 2027 Report: One in three people globally now use Gen AI, as social media users reach 5.81 billion

We Are Social, the socially-led creative agency, and Meltwater, the global leader in actionable intelligence for PR, communications and marketing teams, have released Digital 2027, their latest annual report on social media and digital trends worldwide. Digital 2027 reveals major milestones in artificial intelligence and social media adoption, with more than a third of the […]

Digital 2026 in the UK: Social ad spend climbs 12%, Reddit and others report audience gains

Digital 2026 in the UK: Social ad spend climbs 12%, Reddit and others report audience gains

Reddit, LinkedIn and YouTube have reported significant gains in their UK advertising audiences, according to a new report released today. Digital 2026: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 165 page deep dive that covers the entire UK digital ecosystem; from social media […]

Digital 2026: Internet users pass 6 billion, social media users become a ‘supermajority’, and AI use tops 1 billion

Digital 2026: Internet users pass 6 billion, social media users become a ‘supermajority’, and AI use tops 1 billion

Report shows that social media ads are the number one source of brand discovery for younger internet users We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, have released Digital 2026, their latest annual report on social media and digital trends worldwide. Digital 2026 reveals major milestones in internet […]

UK Digital Ad Spend Rises 9.4% and WhatsApp is Nation’s Favourite Platform

UK Digital Ad Spend Rises 9.4% and WhatsApp is Nation’s Favourite Platform

UK digital advertising investment is now £38.07bn (US$48.1bn) – up 9.4% year-on-year – and accounts for more than 80% of the country’s total ad spend, according to a new report released today. Digital 2025: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 166 page […]

Digital 2024: Global social media users pass 5 billion milestone

Digital 2024: Global social media users pass 5 billion milestone

New report finds that the world averaged 8.4 new social media users per second over the past year We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide. In a bumper year for digital milestones, Digital […]

New report: TikTok is the UK’s most downloaded app, BeReal enters the top five

<strong>New report: TikTok is the UK’s most downloaded app, BeReal enters the top five</strong>

Report from We Are Social also finds that UK social media ad spend has increased more than 25% year-on-year We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2023: The United Kingdom, which covers social media and digital data and trends in the country.  […]