Mercedes-AMG PETRONAS F1 Team bids emotional farewell to Lewis Hamilton with a global campaign created by AMV BBDO

By on    Advertising, Latest, Marketing  

Mercedes-AMG PETRONAS F1 Team bids emotional farewell to Lewis Hamilton with a global campaign created by AMV BBDO

This is the first campaign developed by AMV BBDO after winning the Mercedes F1 Team account through competitive pitch; The heartfelt tribute celebrates Hamilton-Mercedes partnership’s shared legacy while inspiring the next generation of dreamers. As the 2024 F1 season comes to a close at the Abu Dhabi Grand Prix on Sunday 8th December, the Mercedes-AMG […]

Mercedes-Benz makes smartwatch band with tire rubber

By on    Latest, Marketing, Media  

Mercedes-Benz makes smartwatch band with tire rubber

 During the São Paulo International Motor Show, Mercedes-Benz went beyond the automotive portfolio and announced the creation of a band for smartwatches. Devised by F/Nazca Saatchi & Saatchi (the agency that services the automaker through the Publicis Emil operation), the strategy integrates the efforts of the Mercedes-AMG brand and uses the automobile’s strength and […]