Outdoor Footwear Leader Merrell Invites Holiday Gift Givers to Hike Into Merrellville
Seeking a fun and clever way to play off holiday tropes and traditions, Merrell‘s in-house team collaborated with multi-faceted global production company 1stAveMachine to create a festive campaign with scenes centered on Merrell shoes. Two 15-second videos are running socially on Snapchat, Pinterest, TikTok, Meta and YouTube, featuring Merrellville, population 2,500. In “Sledding,” viewers see […]