OH Lottery: “Every Day is a Day to Celebrate” with Merry Millions Scratch Off
Latest from Ohio Lottery, which has recently launched their holiday campaign with its primary AOR, Marcus Thomas. The campaign takes a playful approach to promoting Merry Millions, this year’s $20 holiday-themed Scratch-Off, with the decision to forego the traditional holiday campaign that often relies on seasonal tropes. Instead, the agency decided to develop the campaign off of 30 different daily national […]