Latest from Ohio Lottery, which has recently launched their holiday campaign with its primary AOR, Marcus Thomas. The campaign takes a playful approach to promoting Merry Millions, this year’s $20 holiday-themed Scratch-Off, with the decision to forego the traditional holiday campaign that often relies on seasonal tropes.
Instead, the agency decided to develop the campaign off of 30 different daily national holidays in November (today is National Pickle Day!), giving consumers an excuse to treat themselves to a Merry Millions ticket throughout the holiday season.
Source: Marcus Thomas