SeenThis now certified to provide Integral Ad Science (IAS) measurement in its platform

SeenThis now certified to provide Integral Ad Science (IAS) measurement in its platform

The video certification process gives SeenThis clients the option of having IAS validation of video metrics – an industry-first for video display  Adaptive streaming technology platform SeenThis today announced that Integral Ad Science (IAS), a leading media measurement and optimization platform, has completed a video certification to provide third-party-validated, actionable measurement for advertisers distributing video […]

European TV Industry Calls for Urgent Change to Advertising Metrics

European TV Industry Calls for Urgent Change to Advertising Metrics

New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]