To mark the return of the Premier League season, Irish bookmaker Paddy Power has launched a new TV-led campaign called ‘New normal. Same old football.’ The main spot which will air on U.K. and Irish television and in extended length online, features ex footballer Peter Crouch taking an optimistic view on the start of the […]
Paddy Power Games have today launched a new campaign for its Daily Jackpot product, starring legendary football manager Jose Mourinho. The Portuguese – who famously dubbed himself the ‘Special One’ upon his appointment as Chelsea manager in 2004 – has his tongue firmly in cheek throughout the video, as he delivers a typically Paddy Power script. The […]
