To mark the return of the Premier League season, Irish bookmaker Paddy Power has launched a new TV-led campaign called ‘New normal. Same old football.’
The main spot which will air on U.K. and Irish television and in extended length online, features ex footballer Peter Crouch taking an optimistic view on the start of the new season – all the while stirring up the tribal tensions that make football so great.
Michelle Spillane, Paddy Power’s Marketing Director, said: “Many things have changed in the new normal, but football remains the same old game that we love. We wanted to channel the excitement around the new season, while injecting a sense of optimism around the new elements of football – all while leaning on the light-hearted nature of fandom. Peter Crouch is the perfect frontman for this, embracing football as it is now, and giving a new season rallying cry as the Premier League returns fully this weekend.”
Josh Green, Creative Director at Octagon commented: “It’s going to be weird. But on the bright side, we’ve got our football back. Sure, we’ve got fake crowd noise. But Emirates has never sounded so good. Cardboard fans? Bizarre. But they’ll make Liverpool’s new plastic ones feel right at home. It’s all to say – football’s going be different. But at its core, it’ll be the same as always. And that’s what we need right now.’
The campaign launches on TV and online on 18th September with print, OOH and social running throughout the month.
The TVC was directed by Oscar nominated director Peter Cattaneo. The campaign was created by Octagon and produced by Academy Films.
Credits:
Brand: Paddy Power
Marketing and Brand Director: Michelle Spillane
Head of Brand, Football and Gaming: James O’Reilly
Head of Film & Motion GFX: Robin Marks
Head of PR and Mischief: Lee Price
Head of Brand, Racing and Ireland: Paul Mallon
Head of Brand Strategy: Emer McCarthy
Marketing Manager: Will Gunton
Brand Manager: Dan Oates
Agency: Octagon
Creative Director: Josh Green
Creatives: Dan Harrison, Jonny Watson
Head of Strategy: Henry Nash
Planner: Ed McKenna
Managing Director: Joel Seymour-Hyde
Client Services Director: Yoo-Jin Shin
Group Director: Gillian Snowball
Account Manager: Florence Daly
Senior Account Executive: Bekah Flatman
Head of Delivery: Lisa Mesztig
Production Director: Roz Barnfield
Agency Producer: Sam Farrance
Film Director: Peter Cattaneo
Production: Academy Films
Post-Production: The Quarry
Source: Octagon
Paddy Power Marks Return Of Premier League With New Campaign Starring Peter Crouch By Octagon added by newsroom on
View all posts by newsroom →
You must be logged in to post a comment Login