Mile Follett – Marketing Communication News

Havas Media Group Partners with Lumen Research to Measure and Optimise Attention at Global Scale

By newsroom on June 3, 2022 Agency, Latest, Media

New data-driven capability equips brands with the resources to identify meaningful, attention-commanding media experiences

Havas Media Group Partners with Lumen Research to Measure and Optimise Attention at Global Scale

Eye-Tracking Study Confirms That High Impact Formats Outperform Standard Display

By newsroom on May 3, 2022 Agency, Latest, Marketing, Mobile, Reports

High impact formats drive up to 72x more attention than standard display, as report confirms the importance of premium formats in driving attention to digital advertising

Eye-Tracking Study Confirms That High Impact Formats Outperform Standard Display

Havas Media Group Partners with Lumen Research to Measure and Optimise Attention at Global Scale ￼

Eye-Tracking Study Confirms That High Impact Formats Outperform Standard Display

Havas Media Group Partners with Lumen Research to Measure and Optimise Attention at Global Scale