International premium beer brand Miller Genuine Draft has partnered with superstar house DJ Hot Since 82 as part of a new global marketing campaign, including a new TV advert, new track and a series of exclusive music events. The advert, created by ç, follows Hot Since 82 and his crew through city streets, filtering the […]
New global campaign was created by BBDO Zagreb
Miller Genuine Draft Takes A Fresh Approach Inspired By Young Free Thinkers
Chuck Studios Crafts Global Campaign For Miller Genuine Draft
Molson Coors Beverage Company has unveiled a game-changing new identity for ’90s icon Miller Genuine Draft (MGD) in a move to reinvigorate the brand. Working with global brand-led creative agency BrandOpus, the bold overhaul restores the authenticity of the brand and reflects the ‘genuineness’ at its core. It launches across North America this month. Famous for its unique, […]