Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu

New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s 1.5-second benchmark

Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu

The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising. The study used Lumen’s cutting-edge eye-tracking technology to […]

Opera GX teams up with TikTok for the #GamingForAll Challenge feat. BlindWarriorSven, challenging gamers to defy their limitations

In a new international campaign, Opera GX and TikTok are challenging gamers to try to play their favorite games without the use of their sight, in order to raise greater awareness around beating personal limitations while raising funds for the AbleGamers charity.

Opera GX teams up with TikTok for the #GamingForAll Challenge feat. BlindWarriorSven, challenging gamers to defy their limitations

Opera GX announced today that it’s partnering with TikTok for the #GamingForAll Challenge to benefit AbleGamers, a non-profit organization dedicated to using gaming to foster inclusive communities and improve the quality of life for people with disabilities. Opera GX, “the browser for gamers”,  is on a mission to enable all users to pursue their passion […]

KEVIN BACON RALLIES THE NATION TO DREAM BIG WITH THE IPHONE 14 ON EE

• EE launches its latest campaign Dream Big, featuring Kevin Bacon as an astronaut and rock star, to illustrate that the possibilities are endless with the iPhone 14 on EE • The campaign launches with a 30-second spot during ITV’s Coronation Street on Thursday 22nd September • The iPhone 14 is available now and comes as EE is the first mobile network to offer Apple One as part of a mobile package with the new Full Works plan for iPhone

KEVIN BACON RALLIES THE NATION TO DREAM BIG WITH THE IPHONE 14 ON EE

Today EE announces its latest campaign, Dream Big, featuring Kevin Bacon purchasing the iPhone 14, before living out his dreams of being an astronaut and rock star. The ad, which will launch tonight on ITV during Coronation Street, seeks to show the sky is the limit with the new iPhone 14 on the UK’s best […]

Adverty Releases Unity SDK 4.0, With 2D Games Support And A Refreshed Suite Of High-Quality Ad Assets For The Ultimate In-Game Advertising Experience

Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games, whilst providing developers with easier-than-ever access to its multi-patented ad technology for unobtrusive in-game advertising.

Adverty Releases Unity SDK 4.0, With 2D Games Support And A Refreshed Suite Of High-Quality Ad Assets For The Ultimate In-Game Advertising Experience

Adverty Releases Unity SDK 4.0, With 2D Games Support And A Refreshed Suite Of High-Quality Ad Assets For The Ultimate In-Game Advertising Experience

Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically

Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically

Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high impact advertising for its wide range of clients. Adnami facilitates opportunities to stand out in […]