BETC Luxe & General POP sign the new Mon Paris couture campaign for Yves Saint Laurent Beauté
BETC Luxe is Yves Saint Laurent Beauté’s global agency for all its fragrances. Together with General POP, they are launching their first ever film for the iconic perfume Mon Paris. It this new chapter, which reinterprets the vertigo of love at first sight, the French capital plays the role of the third lover of […]