Tapjoy Aims to Bring Nuance to Mobile Ad Mediation
![Tapjoy Aims to Bring Nuance to Mobile Ad Mediation Tapjoy Aims to Bring Nuance to Mobile Ad Mediation](https://marcommnews.com/wp-content/uploads/2016/02/tapjoy-platform-701x395.png)
Monetisation platform Tapjoy has announced partnerships with a number of the industry’s leading ad mediation companies, including MoPub, Fyber and AerServ, with the aim of bringing more sophisticated user-level segmentation and predictive analytics to their platforms. The partnerships will enable app developers to leverage mediated ad demand in conjunction with advanced tools aimed at improving ROI […]