YONEX shows off its imagination in its latest global campaign, forging a unique collaboration with the cross-continental team of monopo London & Tokyo

By on    Advertising, Latest, Marketing  

The new campaign is a celebration of human imagination and craft, with the entire cast consisting of real Yonex factory members. To build a truly global campaign, monopo put a bespoke team together across its London and Tokyo offices.

YONEX shows off its imagination in its latest global campaign, forging a unique collaboration with the cross-continental team of monopo London & Tokyo

Yonex called on independent creative agency monopo to support the launch of its new EZONE GT golf range. The ambition was to use this launch as an opportunity to reaffirm the brand story in a fresh way. A challenge that required a global perspective. monopo put together a team across its London and Tokyo offices […]

Tokyo-born creative agency monopo expands to London

By on    Agency, Latest, Marketing  

Tokyo-born creative agency monopo expands to London

Independent Japanese creative agency monopo has launched its first location outside of Japan, in London’s Spitalfields. monopo describes itself as a brand of collective creativity. The agency keeps a core team of multidisciplinary talent internally while nurturing a wide network of independent specialised creators and partners. That way the agency looks to ensure consistent strategic, […]