YONEX shows off its imagination in its latest global campaign, forging a unique collaboration with the cross-continental team of monopo London & Tokyo
The new campaign is a celebration of human imagination and craft, with the entire cast consisting of real Yonex factory members. To build a truly global campaign, monopo put a bespoke team together across its London and Tokyo offices.
Yonex called on independent creative agency monopo to support the launch of its new EZONE GT golf range. The ambition was to use this launch as an opportunity to reaffirm the brand story in a fresh way. A challenge that required a global perspective. monopo put together a team across its London and Tokyo offices […]