“2020 is set to be the year of RCS,” says mGage

“2020 is set to be the year of RCS,” says mGage

The interaction between organisations and consumers is set to become revolutionised with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging. The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year, […]

Buzzman Launches New Mumm’s Motto: 
”Don’t Win To Celebrate. Celebrate To Win”

Buzzman Launches New Mumm’s Motto: 
”Don’t Win To Celebrate. Celebrate To Win”

Maison Mumm reveals its new multimedia international campaign from November 2nd with Usain Bolt. Created with its french advertising agency Buzzman, the film introduces the brand new signature: “Celebrate your next victory”. This message establishes the brand’s mindset, focus on panache and positive thinking. Usain Bolt’s impressive ranking are the result of an outstanding state of mind: […]

Maybelline partners with British Fashion Council to bring LFW to fashion fans across UK

Maybelline partners with British Fashion Council to bring LFW to fashion fans across UK

Maybelline has partnered with British Fashion Council (BFC) to launch a new multimedia campaign to celebrate 2016’s London Fashion Week. The partnership between all agencies involved has been managed by media agency Maxus. Maybelline will stream six full fashion shows (Felder Felber, Fyodor Golan, Temperley, Osman, Ashish and Xiao Li) from the 2016 Fashion Week […]

Samsung’s Galaxy S5 campaign takes a holistic approach to empower people

Samsung’s Galaxy S5 campaign takes a holistic approach to empower people

Cheil Worldwide has created a multichannel campaign to demonstrate the capabilities of the Samsung Galaxy S5. The campaign focuses on how innovation is shifting from a ‘product centric’ to ‘people centric’ point of view and acknowledges that meaningful innovations are inspired by consumers. Activity includes four official TV spots, feature-specific print and OOH executions and […]