Lexus appoints Wunderman Thompson & The&Partnership to oversee UK CRM
The partnership replaces incumbent Digitas as Lexus seeks to deliver a more integrated and connected programme.
Luxury automotive brand, Lexus, has appointed Wunderman Thompson and The&Partnership to deliver UK CRM ending its relationship with Publicis’ Digitas. As the next step to deliver a modern, joined up programme for their customers, the integrated WPP team, made up of Wunderman Thompson, The&Partnership and m/SIX will work to deliver against Lexus’ brand promise ‘Experience […]