Newsworks launch ads underlining the value of newsbrands
Newsworks, the marketing body for national newsbrands, has today launched a 12-week multi-platform advertising campaign around the strapline “Papers aren’t just paper anymore”. Created by QI mastermind and best-selling author John Lloyd, who worked with Coldplay designers Tappin Gofton to produce the six ads, ‘Papers aren’t just paper anymore’ is Newsworks and John Lloyd’s first-ever […]