BT launches Taboola Feed to bring infinite scroll content recommendations

BT launches Taboola Feed to bring infinite scroll content recommendations

Taboola, the leading content discovery platform, announced a partnership with BT, a leading publisher for news and sports. BT has implemented the Taboola Feed on both mobile and desktop pages driving recirculation of organic publisher content, while also serving sponsored editorial content. BT audiences will now see Taboola Feed – a continuous-scrolling feed of ‘cards’ […]

TV is still relevant for digital natives, says the study by Mediaplus Strategic Insights

TV is still relevant for digital natives, says the study by Mediaplus Strategic Insights

In a baseline study of attitudes to moving image entertainment among digital natives, Mediaplus Strategic Insights surveyed the role played by linear TV in comparison with Subscription Video-on-Demand (SVoD) services and illegal streaming portals. The digital natives are an especially important target group in this respect: on one hand, they are intensive media users, while […]

Adyoulike Announce Global Programmatic Native Advertising Integration with AppNexus

Adyoulike Announce Global Programmatic Native Advertising Integration with AppNexus

Adyoulike, the leading in-feed native ad platform, announced a new strategic partnership with AppNexus, the world’s leading independent advertising technology company, that enables the real-time sale and purchase of digital advertising. The integration will enable advertisers and agencies to deliver personalised native campaigns on AppNexus’ platform. Adyoulike’s native advertising supply side platform (SSP) will use the […]