FinTech Neat turns its back on traditional tech branding in its new rebrand via Ragged Edge
Neat, a Hong Kong-based FinTech startup that offers multi-currency accounts for SMEs and startups, released their new brand last week. Working with London-based creative agency Ragged Edge, the FinTech startup made the decision to forgo traditional “tech-style branding” (i.e. product screens, bold solid colours, modern and sleek lines, and sans serif fonts) and adopt a […]