IMA Launches Global Ad Campaign to Highlight Importance of Certification in Today’s Business Landscape

IMA Launches Global Ad Campaign to Highlight Importance of Certification in Today’s Business Landscape

The, IMA (Institute of Management Accountants) launches a new global, integrated advertising campaign in support of the CMA (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate | New York, an international advertising agency and marketing services company, for the fourth consecutive year. The campaign utilizes television, print, digital, […]

loyalkaspar creates street art installation and vibrant TV spot for US Open

loyalkaspar creates street art installation and vibrant TV spot for US Open

Creative branding agency loyalkaspar has produced an installation of five colourful murals in New York City for ESPN’s US Open, with each mural depicting a participating athlete – Serena Williams, Roger Federer, and Naomi Osaka among them. The installation was used as the basis for a public event in the Dumbo neighbourhood of Brooklyn, resulting in an anthem […]

Bulletproof bolsters New York senior creative team

Bulletproof bolsters New York senior creative team

Independent, global brand design agency, Bulletproof is thrilled to announce that its New York studio has three new powerful additions to its creative force; Tony Connor, Dan Gladden and James Thompson.  Executive Creative Director, Tony Connor, has moved across the pond to lead the New York creative team after playing a key role in shaping […]

New York City Commuters Experience the Trauma of Being Caged in Powerful Experiment

New York City Commuters Experience the Trauma of Being Caged in Powerful Experiment

The objective of the new World Animal Protection US experiment called ‘Your Turn’ is to raise awareness about the poor conditions farm animals are held in and encourage people to help farm animals live cage-free lives and consider animal welfare when purchasing meat.  Documented in Grand Central Station in NYC, the experiment by Serviceplan Campaign […]

Ueno Expands Coast to Coast Executive Team with Two New Hires

Ueno Expands Coast to Coast Executive Team with Two New Hires

Ueno, a full-service creative agency, announced the hiring of Gillian Rode and Pen Stanton as Executive Producers in the agency’s San Francisco and New York offices. The two will lead client services and project management in their respective offices. Rode joined Ueno from fuseproject where, as a Program Director, she oversaw a team of project […]

CULT expands NYC offering with launch of Studio and appointment of Head of Production

CULT expands NYC offering with launch of Studio and appointment of Head of Production

The independent creative agency CULT announced the opening of its newly-located Dumbo office and on-site content studio, the second in its growing business. With Chief Strategy Officer and co-founder Bridey Lipscombe as the figurehead, the new office continues to work as a strategic partner to its US-based clients and will act as an extension of […]

Rich tapestry of East Village inspires Vault49’s graffiti art piece in Target’s latest New York store

Rich tapestry of East Village inspires Vault49’s graffiti art piece in Target’s latest New York store

Ideas led design agency Vault49 reveals a stunning and colourful graffiti mural within the latest Target store to open in New York, created and hand painted to celebrate the East Village community and its rich history, which includes a melting pot of punk rock music, anti-establishment movements and diverse cultures. Target asked Vault49 to design […]

Perrotin reveals its new Instagram strategy in collaboration with BETC Paris

Perrotin reveals its new Instagram strategy in collaboration with BETC Paris

Instagram is the social media meeting point for the art world: it’s where the public, galleries, museums and artists showcase their videos and pictures. All while rendering art more accessible and shareable, it has its limitations, offering masterpieces squeezed into tiny 1080px by 1080px. #BACKTOART is a controversial call to action from Perrotin – an […]

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