StreetEasy Celebrates Knicks Championship through Be a Forever New Yorker Campaign

Throughout the NBA Finals, Knicks fans gathered en masse in the streets of New York, watching the games projected live on the sides of buildings all across the city in “pop-up projection parties.”

Since StreetEasy is the premier real estate platform to find your dream home in New York, it was only natural to get in on the moment. To honor these New York Knicks fans, who’ve waited 53 years for a championship, Mother New York and StreetEasy projected the brand’s ‘Koi Hooper’ spot from its recent Be A Forever New Yorker campaign — starring a true die-hard, Forever New York Knicks fan — with a new celebratory message at the end, at Little Ruby’s in the West Village, which is one of the locations where the championship games were projected.

Source: Mother New York

  Advertising, Campaign, Marketing, Mother, Mother New York, NBA, New York, New York Knicks, StreetEasy