Wilkinson Sword teams up with the Evening Standard and The Independent for newsjacking creative campaign with the help of Wavemaker UK
Campaign kicks off with Oscars creative Content will be amplified via digital out-of-home partnership
The Evening Standard and The Independent have partnered with Wilkinson Sword, for a three-month campaign targeting key moments in the news agenda. Brokered by Wavemaker UK, with MullenLowe leading creative, the campaign will see both newsbrands work closely with Wilkinson Sword to identify trending news stories. As Wilkinson Sword introduces a new brand positioning, this […]
