Truly and NHL join hands to celebrate hockey fans with a new brand platform in Canada

By on    Advertising, Latest, Marketing  

Truly and NHL join hands to celebrate hockey fans with a new brand platform in Canada

In October, 2023, Truly Hard Seltzer and the NHL® announced a multiyear Canadian partnership, naming Truly Hard Seltzer an Official Hard Seltzer of the NHL in Canada. To introduce the partnership between Truly Hard Seltzer and the National Hockey League, agency partner Momentum Worldwide, Canada developed the platform – ‘For The True’. In a country […]

Boston Bruins Defenseman Hampus Lindholm Joins Plymouth Rock Assurance as Brand Ambassador for 2023-24 NHL Season

By on    Advertising, Latest, Marketing  

Boston Bruins Defenseman Hampus Lindholm Joins Plymouth Rock Assurance as Brand Ambassador for 2023-24 NHL Season

Welcome to “Season 2” of The Bostonians from Plymouth Rock Assurance. While sports sponsorship TV campaigns frequently have “the baseball one,” “the hockey one,” and “the football one” separately, in a sports-crazy town like Boston, everyone is a fan of everything. So Plymouth Rock, working with their agency, HeyLet’sGo, decided to put every team under […]