Nicolites launches Swaptober campaign to coincide with Stoptober month
![Nicolites launches Swaptober campaign to coincide with Stoptober month Nicolites launches Swaptober campaign to coincide with Stoptober month](https://marcommnews.com/wp-content/uploads/2013/10/NicolitesSwaptoberBillboardAd_0-701x466.jpg)
E-cigarette brand Nicolites has launched a month-long ‘Swaptober’ advertising campaign designed to encourage smokers to swap tobacco for e-cigs. The campaign cost just under £500,000 and will feature on more than 1,000 billboards throughout the UK as well as advertising space at London’s Euston train station and Waterloo Station. Nikhil Nathwani, managing director, said: “Our […]