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Home»Posts tagged with»Nurofen Cold and Flu

RB launches £3m campaign for Nurofen Cold and Flu range

By newsroom on October 29, 2013   Advertising, Latest, Marketing  

RB launches £3m campaign for Nurofen Cold and Flu range

Reckitt Benckiser is backing the launch of the Nurofen Cold and Flu range with a £3m campaign that positions the sub-brand as a remedy for people who shrug off their ailments and get on with their lives. A television ad, created by Havas, broke on October 28 and uses the master brand’s “lives bigger than […]

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