NZTA and NZ Police Launch Brutally Real Driving Safety Film

NZTA and NZ Police Launch Brutally Real Driving Safety Film

The New Zealand Police and NZ Transport Agency have launched a powerful new ad, urging speeders on the road to stop defending their perceived ‘right’ to speed. Directed by Christopher Riggert and produced by Finch, the ad follows a police officer as he meets several speeding drivers who offer excuses for why they’re speeding. “Every […]

Latest New Zealand Transport Spot is Exactly What You’re Looking For

Latest New Zealand Transport Spot is Exactly What You’re Looking For

Wellington creative agency Clemenger BBDO, with media partner OMD, have announced the launch of Hello – a new piece of online video content for the NZ Transport Agency aimed at young drivers using their phones behind the wheel. Clemenger BBDO’s Creative Director, Emily Beautrais says, “We’re never without our phones; it’s the first thing we […]

Powerful Safe Driving Ad Makes You Think Twice About Speeding

Powerful Safe Driving Ad Makes You Think Twice About Speeding

According to the NZ Transport Agency, speeding is a contributing factor in “20% of all fatal and serious injury crashes on New Zealand roads”. To remind drivers to be more vigilant on the road and to “choose a safer speed”, the agency released a powerful, thought-provoking safe driving ad titled ‘Speed ad – Mistakes’. In […]