Lifeline turns The 72 Club on its head in new campaign by DDB New Zealand
![Lifeline turns The 72 Club on its head in new campaign by DDB New Zealand Lifeline turns The 72 Club on its head in new campaign by DDB New Zealand](https://marcommnews.com/wp-content/uploads/2018/10/The-72-Club-701x394.jpg)
 Lifeline has launched a new fundraising campaign, The 72 Club, which flipped the infamous â27 Clubâ on its head. The â27 Clubâ consists of a group of young musicians whose lives were tragically cut short. From that inspiration, The 72 Club was created to inspire all Kiwis to go on to live to 72 […]