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Home»Posts tagged with»Observer

Sir Alex Ferguson’s retirement used to promote Observer supplement

By newsroom on May 14, 2013   Advertising, Latest, Marketing  

Sir Alex Ferguson’s retirement used to promote Observer supplement

The Observer moved away from mournful coverage of Sir Alex Ferguson’s retirement as manager of Manchester United in its promotion of a 12-page supplement and opted for a more light hearted approach. In a campaign from Bartle Bogle Hegarty London, promotional material took on a tone of “playfulness and wit” and imagined the reaction of […]

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