Sir Alex Ferguson’s retirement used to promote Observer supplement
![Sir Alex Ferguson’s retirement used to promote Observer supplement Sir Alex Ferguson’s retirement used to promote Observer supplement](https://marcommnews.com/wp-content/uploads/2013/05/article-2323762-19BEC8D7000005DC-406_634x423.jpg)
The Observer moved away from mournful coverage of Sir Alex Ferguson’s retirement as manager of Manchester United in its promotion of a 12-page supplement and opted for a more light hearted approach. In a campaign from Bartle Bogle Hegarty London, promotional material took on a tone of “playfulness and wit” and imagined the reaction of […]