German sprinter and Olympic champion Alexandra Burghardt’s 22-year career journey is at the heart of film celebrating resilience as a key quality for athletes “The distance between dream and reality is perseverance” Just how much endurance does a sprinter need? The answer is: a lot more than you think. A new campaign by Swiss sportswear […]
“An athlete or a mother. You shouldn’t have to choose,” says Swiss triathlete and Olympic gold medalist Nicola Spirig in running shoe brand On’s latest marketing campaign. The three-minute biopic starts with a dramatic shot of Spirig from behind, strong and commanding in a swimming costume, seemingly about to dive into a cold Lake St Moritz […]
