New report by Opus Trust Marketing unveils the hidden opportunity of customer correspondence

New report by Opus Trust Marketing unveils the hidden opportunity of customer correspondence

New research has shed fresh light onto the way customers prefer to receive correspondence from their suppliers, confirming the value of functional communications in building customer relationships and revealing changing consumer expectations as technology evolves. The survey of 2000 consumers was conducted by OnePoll on behalf of outsourced communications provider Opus Trust Marketing. It uniquely focuses […]

Hotwire launches ‘The Parents of Generation Alpha’ report

Hotwire launches ‘The Parents of Generation Alpha’ report

 Hotwire, the global communications agency, releases its newest report: “The Parents of Generation Alpha”. This second report is part of an ongoing global investigation into the way technology will impact the lives of Generation Alpha, children born after 2010. This year’s findings show that UK parents increasingly believe their kids view their gadgets as […]