Here’s Why the Mannequins Wearing LOTTO MAX’s New Upcycled Clothing Collection Looked Like They Just Hit the Jackpot

By on    Experiential, Latest, Marketing  

Here’s Why the Mannequins Wearing LOTTO MAX’s New Upcycled Clothing Collection Looked Like They Just Hit the Jackpot

The Ontario Lottery and Gaming Corporation (OLG) made a bold move into the fashion world with the launch of LOTTO MAX Thrift Drop, an exclusive collection created in collaboration with designer Kevin Leonel. Aimed at capturing the attention of Gen Z and Millennials, this initiative features upcycled hoodies, jackets, and shirts—each piece unique and infused […]

Cossette names Daniel Shearer President, Ontario and West, and Louis Duchesne President, Quebec and East

By on    Agency, Latest, People  

Cossette names Daniel Shearer President, Ontario and West, and Louis Duchesne President, Quebec and East

Cossette has named Daniel Shearer and Louis Duchesne as President, Ontario and West, and President, Quebec and East, respectively. “We’re creating presidencies to adapt our structure to our rapid growth of the past three years” said Mélanie Dunn, Chief Executive Officer at Cossette. “Daniel and Louis have played key roles throughout one of the biggest […]