‘Road Happy’ by VCCP is an Ocean Outdoor digital creative competition winner Today, Kwik Fit launches its latest campaign created by its agency of record VCCP, ‘Road Happy’. The digital out of home campaign uses Ocean Outdoor’s vehicle react technology to anonymously scan cars as they are stuck in queues at traffic lights, serving drivers with a joke according to the make, […]
The British Council, the UK government’s international organisation for cultural relations and educational opportunities, has appointed UK-based agency JACK RYAN to work on promoting its English language courses in Asia. The first campaign launched this month in Vietnam, promoting The British Council’s English courses – with a huge takeover of major OOH and transport media […]
Today, Coca-Cola® builds on its legacy of personalised campaigns with the launch of ‘Share the Feels,’ the new dynamic OOH creative transforming name pairings into unexpected messages that capture the spark of connections between friends. Leveraging the groundbreaking success of ‘Share a Coke,’ and taking the personalised connection to a new level, ‘Share the Feels’ is designed […]
BrewDog Distilling Co.’s Abstrakt Vodka brought a splash of colour and creativity to East London on April 22nd with the debut of their first OOH campaign. The vodka brand, made for the nonconformist, revealed an installation on Quaker Street in Shoreditch, featuring an all-white billboard. From 12pm, curious passersby were invited to make their mark […]
With 96% of its menu free of artificial preservatives, coloring or scents, brand takes a provocative tone to highlight the quality of its ingredients Burger King® presents the campaign ‘No LaBK’ an initiative that conveys the brand’s continued commitment to using as few artificial ingredients as possible – 96% of the menu is already free of […]
Ever wondered what the biggest rockstars in history demand before a show? Private jets, white tigers, or M&Ms of every color except brown? Turns out, no matter how wild the requests get, there’s always one thing in common: Budweiser. The iconic global beer, which has always stood alongside the biggest names in music, is celebrating […]
Borneo Orangutan Survival UK partners with creative agency, Truant, to spread the word about the near extinct orangutan species In the last 75 years, humans have wiped out over 80% of the orangutans on our planet. That’s an estimated 225,000, or 3000 every single year (IUCN). Through hunting, illegal trade, and our collective part in […]
Men’s grooming brand Rock Face has launched a UK-wide OOH and social campaign to show that men can smell amazing, without buying into the ridiculous posing and pouting of men’s fragrance ads. The ‘Makes Scents’ campaign, created by agency Insiders, promotes Rock Face’s range of male toiletries and body sprays while poking fun at the cliched tropes of men’s […]
Pepsi debuts its newest integrated campaign ‘The Sweetest’, asking soda fans “What’s Sweeter” as it tests its new, zero sugar Strawberries ‘N’ Cream and Cream Soda flavours against the sweetest everyday items. Pepsi’s ‘The Sweetest’ campaign centres around an innovative new AI tool that can detect something’s sweetness factor. As a world’s first, Pepsi developed […]
MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, announces that MCDecaux is today launching the programmatic purchase of the premium digital inventory in Japan. The inventory starts with 55 digital screens all available in top 2 airports in Kansai region, Kansai International Airport (KIX) and Osaka International Airport (ITAMI) which are […]