Aktion Baum, in partnership with Berlin-based creative agency FRASER GmbH, today announces the launch of The Missing Part, a new awareness and fundraising campaign timed to coincide with Tag des Baumes (Tree Day) 2026. The campaign confronts audiences across Germany with a disarmingly simple question: do you notice what’s missing? Walk through any German forest […]
The campaign lands as Tesco doubles the size of its Free Fruit & Veg for Schools’ programme. Tesco has unveiled a new marketing campaign as it announces that it is doubling its Free Fruit & Veg for Schools programme from September, increasing participation from 500 to over 1,000 schools, with the aim to double the programme again the following year. The […]
Firefly, the global leader in moving out-of-home (OOH) advertising, today announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly’s inventory through VIOOH’s global platform. Buyers can access Firefly’s network via major demand-side platforms (DSPs), enabling seamless, […]
Swedish snack brand OLW Cheez and Stockholm independent agency Kid have pulled off one of the more unexpected brand activations of the spring: a fully operational boutique hotel, located at the upscale address Stureplan 19 in central Stockholm, where the only guests are bags of cheez doodles. The concept, called Bågtique Hôtel (a portmanteau of ostbåge, the Swedish […]
Marmite has launched a new advertising campaign encouraging more people to cook with the British savoury spread, famously known for its polarising ‘love it or hate it’ taste. The print and out-of-home campaign, titled ‘Dishes of Love and Hate’, features close-up images of delicious-looking, styled meals, all cooked using Marmite as a key ingredient. But […]
Popeyes® UK launches a major new brand campaign- the award winning New-Orleans-born brand’s first fully integrated platform at scale in the UK – designed to raise the bar in a category where consumers have long been forced to settle for less. The new campaign showcases how Popeyes® brings care, craft and New Orleans energy to the QSR category with its Louisiana flair and shatter crunchin’ chicken. Created with Truant, directed […]
Created by BBH, work promotes new easy-to-open packaging To promote Chupa Chups’ new ‘easy-to-open’ packaging, BBH has created an OOH campaign, “No More Wrestling’, which, instead of dramatising an anodyne packaging improvement, leans into the struggle. This isn’t just any product update. It’s the end of a years-long, emotionally charged, finger-cramping struggle that all Chupa […]
Campaign, which features Brazilian Youtuber and influencer Felca, presents the platform melhoramigo.ai, which uses technology to drive responsible adoption by encouraging people to discover the real benefits of human-animal relationships After mysterious teasers circulated on social media and images blanketed the streets of São Paulo, PEDIGREE®, the leading brand in dog food, came out as […]
New work was developed in collaboration with BBH and Merman In an era where human tragedy has become bingeable entertainment, charity Missing People is fighting to change the narrative. Partnering with BBH London and Sharon Horgan’s production company Merman, the charity has launched a provocative campaign that challenges audiences’ growing thirst for true-life tragedy. Whilst […]
Smint – the UK’s No.1 sugar-free mints brand¹ – is scaling up its ‘Refresh and Reset’ platform with its most ambitious campaign to date. The launch comes as Perfetti Van Melle cements its position as the leading manufacturer in sugar-free mints, with Smint and Mentos driving growth as the fastest-growing brands in refreshment across value, volume […]