McDonald’s and Leo Burnett UK have collaborated with 16-24 year-olds to create a campaign that celebrates the brand’s authentic role in British youth culture. It showcases the unique way young adults have naturally taken ownership of the brand and celebrates the many ways they have made an invite to McDonald’s all their own. As well […]
Ahead of the launch of the UEFA Euros 2024, Saatchi & Saatchi has launched new work with British Heart Foundation (BHF) commemorating the lives of 12 young football fans whose lives were tragically ended by heart disease. The work marks a broader campaign to emphasise the critical need for heart research funding by spotlighting the […]
WeRoad, the adventure travel brand bringing solo travellers together for once-in-a-lifetime adventures, continues their Manchester-focused out-of-home (OOH) including a ‘get outdoors’ inspired campaign displayed across a giant Piccadilly billboard in the heart of Manchester overlooking the Piccadilly Gardens. Through two different concepts, both campaigns use WeRoad’s signature witty copy to appeal to its target demographic. […]
Saatchi & Saatchi has today unveiled new creative work, Voting is Hot AF, to launch non-partisan campaign, Just Vote. The campaign is powered by green entrepreneur and founder of Ecotricity, Dale Vince, with insight from leading PR & communications agency, Borkowski. Built on the insight that voting officially makes you hotter – with 40% of […]
Independent creative agency The Many has launched a digital display and out-of-home (OOH) campaign for nonprofit environmental group Heal the Bay, which is dedicated to protecting Southern California’s coastal waters and watersheds. The Los Angeles-based outreach debuted Thursday night at the Bring Back The Beach donor gala in which artwork was sold to raise money […]
Out-of-home media owner 75Media has more than quadrupled its team in the last year, from eight to 43, leading to it taking over the lease of a larger Leeds HQ at 6 Wellington Place. The Leeds-based, UK-wide network, is forecasting and on track to meet a 470% growth in revenue year-on-year for 2024. Its portfolio […]
The pain relief brand is running the first national 3D OOH campaign on JCDecaux’s Transvision screens in rail stations across the UK, the first national 3D OOH campaign with media planning and buying from Zenith UK and creative from McCann. Nurofen launches its new 3D Out-of-Home Nurofen Express campaign in partnership with JCDecaux UK, the […]
Intuition by Wilkinson Sword, Recipe and VCCP Media launch campaign to spotlight the Intuition 2-in-1 razor with a 3D special-build out of home site at Westfield London. The outdoor ad depicts a 3D razorhead bursting out from the billboard. The special build creatively demonstrates the use of Intuition 2-in-1 razor which has a built-in shaving […]
Integrated creative agency MullenLowe today launches a new campaign – Alt Alts – in partnership with the Royal National Institute of Blind People (RNIB), the leading sight loss charity in the UK. Alternative Text (Alt Text) is a written description of an image, picture or photograph. It’s super important as it is read aloud by […]
Say It Without Flowers was created by a group of Mums at McCann Manchester within 24hours of hearing news that a vital parental mental health charity, The Smile Group, was at risk of closure due to lack of funding. The SMILE charity set up over 13 years ago by two Mums provides invaluable support across […]