Jung von Matt has created a fun and lighthearted campaign for Opel to persuade European and UK customers to switch to the electric Opel Corsa and Vauxhall Corsa models. The Europe-wide 360-degree campaign is aimed at buyers who still hesitate to switch to a fully electric car. To dispel any remaining doubts, the new campaign showcases […]
Opel will soon have a new agency: as of January 1, 2019, McCann will be the European creative agency of the German carmaker. “We are looking forward to working with McCann”, says Tobias Gubitz, Director Brand Strategy and Marketing Communications at Opel/Vauxhall. “Our new partner has a European network of top creatives. The decision also […]
