‘They’re Boots Darling’ – Boots Opticians Showcases Unexpected New Campaign
![‘They’re Boots Darling’ – Boots Opticians Showcases Unexpected New Campaign ‘They’re Boots Darling’ – Boots Opticians Showcases Unexpected New Campaign](https://marcommnews.com/wp-content/uploads/2020/01/maxresdefault-701x394.jpg)
Boots Opticians is today relaunching as the style destination for frames by introducing its new communications platform – ‘They’re Boots Darling.’ The campaign brings to life Boots Opticians’ amazing line of new stylish glasses, rivalling high-end designers, from as little as £40. The integrated campaign by Ogilvy UK, launches on 8 January on TV, in-store […]