eCommerce giant bonprix awards 180 Kingsday pan-European brand duties
bonprix, which is part of Europe’s second largest eCommerce retailer the Otto Group, launches a new positioning and pan-European campaign. By completely reinterpreting the brand’s tagline ‘bonprix – it’s me’ for 2018’s woman, the new strategy challenges and defies conventional thinking around what women in middle age like – and are like. ‘bonprix – it’s […]