VIOOH And Taptap Announce Partnership To Supply Digital Out-of-Home Advertising Globally

By on    Advertising, Agency, Innovation, Latest, Media, Mobile  

VIOOH And Taptap Announce Partnership To Supply Digital Out-of-Home Advertising Globally

Taptap Digital, an omnichannel advertising and marketing intelligence company, today announced its partnership with VIOOH, a leading global digital out of home (OOH) marketplace.   This partnership, which aims to make digital OOH more accessible and effective for agencies and advertisers, gives access to global inventory utilising Taptap’s geospatial intelligence for data-driven omnichannel media buying. Key markets for the partnership include Spain and Germany […]

Kinetic Appoints Notable Out-Of-Home Leader Keith Kaplan As Global CEO

By on    Agency, Latest, Media, People  

Kaplan joins from OUTFRONT Media

Kinetic Appoints Notable Out-Of-Home Leader Keith Kaplan As Global CEO

Kinetic, the leading global out-of-home agency that is part of WPP, announced the appointment of Keith Kaplan as Global Chief Executive Officer. Kaplan is well-regarded as a strategic advisor at the intersection of digital and out-of-home (OOH) with a strong focus on innovative ways to drive success for clients. Kaplan takes over from Marc-Antoine de […]