Everyone´s home is a mess – more or less. IKEA Sweden are now showcasing the best way to reset everyday life, in a literally tidy campaign. Outdoor installations reveal “the other side” of things, by hiding the storage solution in plain sight –highlighting SAMLA as the hero without a cape. The storage boxes are filled […]
In a post-Brexit era, the news brand hopes to target new readers for Guardian Weekly with a series of street placements around Berlin, powered by OLIVER, its in-house creative agency of four years.
The Guardian has launched a fresh marketing push for its international news magazine, Guardian Weekly, in the German capital. Germany is the largest of the EU markets for the publication, with a growth of 54% since its relaunch in 2018. The news brand has installed interactive street placements in Berlin to encourage bypassers to take […]
Maybelline‘s iconic “Maybe she’s born with it” strapline has topped CBS Outdoor‘s brand recognition game in celebration of 150 years of advertising on the London Underground. CBS launched its 150 Brands quiz with a two-week poster campaign, featuring 115 posters across 78 stations that challenged commuters to identify 150 brands that have advertised on the […]