Ahead of the highly anticipated Oxford Street store opening in 2025, IKEA today announced the forthcoming opening of ‘Hus of FRAKTA’; a pop-up experience on London’s Oxford Circus, dedicated to one of the most iconic symbols of the IKEA brand, the blue FRAKTA bag. Meaning ‘to freight’ in Swedish, the FRAKTA bag was originally designed […]
Interactive window display at Heal’s Tottenham Court Road to showcase classic Warner Bros footage to capture shoppers’ attention
As part of a re-launch campaign for Heal’s Mattresses website, the iconic home furniture retailer is launching an interactive window display at its flagship Tottenham Court Road store, which is designed to make passers-by take maximum notice of what’s on show. The creative display, which has launched in time for Valentine’s Day, features three separate […]
