Food Thoughts is well known in foodie circles for its top quality, ethically sourced, organic cacao. The brand was acquired in 2025 by Fuel 10K founder Jason Kerr and Mark Gould, founder of Wholebake. They saw its potential to become a leading force in home baking and appointed Into the Light to refresh the brand. […]
Outdoor lifestyle brand Sunski has launched a new SPF line, supported by a brand identity and platform developed by TUX Creative House, marking the company’s expansion from sunglasses into the broader sun protection category. The work, which is now live across the U.S. market, included brand strategy and positioning, product strategy, visual identity, packaging design, and the creation […]
To bring a global brand into South Korea, GUT Singapore didn’t import a campaign, but built an entire brand world using a mark sitting inside NÜTRL’s name all along. The idea started with an untapped detail: the umlaut (Ü) in NÜTRL’s name. Reinterpreted as a smile, GUT Singapore transformed a simple typographic mark into NÜTRL’s […]
By Jenny Stanley What happens when a jar of jam can tell you the name of the woman who made it, a cereal box knows whether it’s talking to a child or their parent, and your AI assistant does your shopping before you’ve even opened the app? This is not a thought experiment, it’s happening […]
The FAB Awards provided a bit of much needed cheer this week with the 28th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 4th June 2026. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the Brighton […]
Independent brand design agency Derek&Eric has partnered with Bitburger to create a striking series of limited edition collector’s cans celebrating the brewer’s renewed partnership with the German Football Association (DFB). Timed to coincide with a summer of international football, the designs tap into the passion, pride and nostalgia that unite German fans across generations. Built […]
Created by BBH, work promotes new easy-to-open packaging To promote Chupa Chups’ new ‘easy-to-open’ packaging, BBH has created an OOH campaign, “No More Wrestling’, which, instead of dramatising an anodyne packaging improvement, leans into the struggle. This isn’t just any product update. It’s the end of a years-long, emotionally charged, finger-cramping struggle that all Chupa […]
Rolling out across 180 markets, Sprite’s persistent platform debuts new visual and sonic identities, deepens its presence across music and spicy food, and expands innovations globally Sprite®, the world’s No. 1 lemon-lime soft drink, today enters its boldest, freshest chapter yet with the launch of ‘It’s That Fresh,’ a new global platform that reaffirms Sprite […]
March 2026 In regular a Q&A session, Jenny Stanley, Managing Director at Appetite Creative explores the key trends, around sustainability and regulation, facing experts from across the advertising and packaging industry. This conversation is with Alice Rackley, Chief Executive Officer at Polytag. Brands are under growing pressure to communicate a credible, end-to-end sustainability story, just […]
Independent agency Brandon is pleased to share the launch of its latest work with PZ Cussons: a new visual brand identity for Imperial Leather, which includes recrafting the iconic heritage logo and a full packaging redesign across the brand’s product portfolio. “Revitalising heritage brands is one of our specialities at Brandon and, when it comes […]