Sleek MakeUP, the cosmetics brand owned by Walgreen Boots Alliance, is transforming the look of its range with a bold new packaging design. Created by design agency Free The Birds, the fresh look hits shelves this month with new packaging for Sleek’s eye palettes as part of a staggered roll-out, replacing stock responsibly and sustainably across the […]
Packaging Design for Beauty Retailer Collaboration
One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign. The YouTube sensation, who has more than 14m Instagram followers world-wide and 13.5m subscribers, worked with Manchester brand and design […]
During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, Anthem Worldwide's Amsterdam and Brussels team have been exploring how packaging design can be used to help influence positive change across different categories. This six part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience — providing new opportunities for brands to create more meaningful and valuable connections with their consumers. Part 2 in the series looks to shake up the sea of sameness packaging design in the home hair colouring aisle.
Color Me Up’ is a conceptual in-home hair coloring packaging design, on a mission to inspire change: to disrupt the swathe of category uniformity we bear witness to across all markets. The inspiration behind the design began with a deep dive into the category, resulting in some incredible statistics; 85% of women color their hair at […]
Proudly born in the Caribbean and Creatively spiced on the wild Cornish Coast Southwestern Distillery’s Twin Fin is a premium craft rum inspired by the contemporary beach culture of Cornwall. Named after the classic nimble twin fin surfboard we created a visual identity that referenced 70s Caribbean surf graphics styling with a fluid ‘fast and […]
Wellness startup Present Life launches Healist Advanced Naturals, a clinically supported CBD range, with a cut-through brand strategy that marries science and nature by Robot Food.
Since restrictions on the use of cannabidiol (the non-intoxicating component of cannabis) were lifted in Europe and North America, the CBD wellness sector has exploded. Analysts are now predicting that the global market will exceed £72 billion by 2026 – and sales of CBD-based products in the retail sector will be a major driver of that growth. […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 22nd edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes […]
Pearlfisher New York designs ShopRite’s new own brand for food products, Bowl & Basket, to bring consumers together
Pearlfisher New York partnered with Wakefern on the brand creation, including brand strategy, visual identity, packaging, portfolio redesign and roll-out of ShopRite’s new own brand for high quality food – Bowl & Basket. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market increasingly diverse and competitive, driving customers to expect […]
Butterfly Cannon create a big chunk of quirky, sustainable & delicious fun with their brand redesign for Montezuma’s Chocolates
Montezuma’s Chocolates was born out of its founders, Helen and Simon’s love affair with Latin America and the extraordinary chocolate they found on their travels there. Since setting up shop in Brighton to make their own handmade chocolates in a multitude of flavours, using only ethically sourced ingredients, their business had grown organically. With increased investment […]
Pearlfisher San Francisco helps Osmo’s hands-on learning take off into a new dimension with a redesigned trial kit
Pearlfisher San Francisco created a new trial kit for leading accelerated learning system Osmo. The newly designed packaging extends Osmo’s revised brand strategy, visual identity and structure consultancy. To actively engage children in learning through play, Osmo merges tactile exploration with innovative technology. The brand’s amazing success as a product of choice with educators, parents […]
With the current global epidemic and families struggling to deal with lockdown, there couldn’t have been a better time for a bit of Dragons’ Den Easter cheer! That’s where Punkbox comes in. On Easter Sunday they filled our screens with their own unique take on creativity and engaging kids in the fun reuse of delivery […]