Created by BBH, work promotes new easy-to-open packaging To promote Chupa Chups’ new ‘easy-to-open’ packaging, BBH has created an OOH campaign, “No More Wrestling’, which, instead of dramatising an anodyne packaging improvement, leans into the struggle. This isn’t just any product update. It’s the end of a years-long, emotionally charged, finger-cramping struggle that all Chupa […]
Rolling out across 180 markets, Sprite’s persistent platform debuts new visual and sonic identities, deepens its presence across music and spicy food, and expands innovations globally Sprite®, the world’s No. 1 lemon-lime soft drink, today enters its boldest, freshest chapter yet with the launch of ‘It’s That Fresh,’ a new global platform that reaffirms Sprite […]
March 2026 In regular a Q&A session, Jenny Stanley, Managing Director at Appetite Creative explores the key trends, around sustainability and regulation, facing experts from across the advertising and packaging industry. This conversation is with Alice Rackley, Chief Executive Officer at Polytag. Brands are under growing pressure to communicate a credible, end-to-end sustainability story, just […]
Independent agency Brandon is pleased to share the launch of its latest work with PZ Cussons: a new visual brand identity for Imperial Leather, which includes recrafting the iconic heritage logo and a full packaging redesign across the brand’s product portfolio. “Revitalising heritage brands is one of our specialities at Brandon and, when it comes […]
Strength from the floor up. With the launch of its science-backed pelvic floor supplements, community-driven women’s wellness brand Jude enters a new chapter – unveiling a powerful new identity created by branding agency Derek&Eric. Moving into her power Since launching in 2022, Jude has been raising the bar in bladder health. What began as a […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Trade Marketing, Craft, […]
Flapjacks are a beloved comfort food in British culture — a true national treasure. Flapjackery’s ambition is to become the UK’s most recognisable flapjack brand. With an extensive, award-winning range of flavours, including vegan options, they offer something for everyone. Following a period of rapid growth, the business evolved from a single market stall into […]
A global redesign of Fa has launched. Designed by international branding and design agency Lonsdale, the new look aims to reconnect the brand with its free-spirited 1970s roots with a range capturing the spirit of freshness and freedom that has defined Fa in the past.In a highly competitive category marked by visual clutter and brand confusion, […]
Crosta Mollica, Italian food specialists and the UK’s fastest growing pizza brand, is marking the next stage of its brand evolution and ‘Non Per Tutti’ ethos with the refreshed Aperitivo Snacks range, which has been rolling out across retailers since September, with the full collection set to be available by early 2026. The 12-strong collection […]